Start Your Sellers with New Year Training
Both P1 Learning and Local Broadcast Sales are offering a variety of sales training opportunities for IBA members early in the new year. New sellers can take advantage of the P1+ New Sellers Program. P1 Plus is a live-assist onboarding training program designed...
New Year Resource: Broadcaster’s Calendar
These days, as municipal and even school board elections are more frequently becoming political battlegrounds, we expect more political advertising for these races to be placed – particularly on stations that serve local communities. As I wrote on my blog last week,...
FCC Decides No Change Warranted for 1996-era Ownership Rules
The day after Christmas – and literally just before a court deadline -- the FCC on a 3-2 vote issued a Report and Order resolving its 2018 Quadrennial Review of the FCC’s media ownership rules. The FCC was under a court order to resolve this proceeding by December...
Train Up Your New Salespeople: P1’s Stellar New Seller Program Starts January 8
As a key benefit of membership, the Indiana Broadcasters Association provides training for new salespeople through P1 Learning – an ideal way for newly-minted salespeople to learn more about the business and get off to a good start. P1 Plus is a live-assist onboarding...
Renew Your IBA Membership Dues Now
Membership in the 250-member strong Indiana Broadcasters Association provides AM, FM, and TV broadcast stations and their people with resources to help advance the industry, stay on top of emerging technology, sharpen skills, ensure compliance with federal...