Cardinal Community Service Awards

Each Year the IBA honors the community service of our membership with the Cardinal Community Service Awards.  Named after the state bird, the awards are symbol of dedicated service by our membership.  In 2020, more than 80 stations were recognized for efforts in their communities and it was an honor to be able to recognize their work.

Cardinal Conversations

Throughout the rest of the year, the IBA will share conversations with this year’s honorees to talk about the impactful work they are doing in their local communities.

WXIN/WTTV: Pack the Pantries

IBA’s Sam Klemet sits down with WXIN/WTTV Vice President and General Manager Dominic Mancuso about how their stations teamed up with Gleaners Food Bank of Indiana and Midwest Food Bank Indiana Division for a Pack the Pantries Virtual Food Drive and raised $219,394.00.

Beginning Friday, April 10th at 4am, both stations encouraged viewers to “Do Good on Good Friday” by giving financially to these two Central Indiana food banks. People gave donations online and through a “text to donate” option. One viewer alone donated $5,000.

Just $5 can feed a family of four for a day. That’s 43,878 families who won’t go hungry today thanks to the generosity of viewers.

WITZ Coronavirus Gift Card Giveaway

IBA Director of Member Services Sam Klemet sits down with WITZ’s Gene Kuntz for a Cardinal Community Service Conversation. When the Coronavirus shut down local businesses, WITZ-FM went to our locally owned independent businesses and asked them to give us gift cards with a minimum value of $25. The goal was to encourage listeners to support these local businesses by buying additional gift cards and to also have as many individual winners as possible so more people could go shopping once the stores reopened. WITZ gave them away do designated callers on the air three times per day Monday through Friday beginning at the end of March for a total of 10 weeks. Several merchants gave us multiple gift cards to give away. The station gave away a total of 152 gift cards – a value of $4,225.

WPSR Graduation Program

IBA Director of Member Services Sam Klemet sits down with WPSR’s Jo Beth Bootz the station’s program produced during the COVID pandemic to recognize graduating seniors from the Southern Indiana Career and Technical Center.

Neuhoff Media Lafayette: Feeding the Frontline

IBA Director of Member Services Sam Klemet sits down with Neuhoff Media Lafayette’s Program Director Joe Lacay to discuss the stations’ Feeding the Frontline initiative that raised more than $11,000 this Spring.

Lakeshore Public Media: Community Conversations on Race

IBA Director of Member Services Sam Klemet talks with the President and CEO of Lakeshore Public Media in Merrillville, James Muhammad, who talks about how his TV and radio stations are discussing issues of race both locally and on a larger scale.

DC Broadcasting: Connecting the Community

IBA Director of Member Services Sam Klemet talks with the General Manager of DC Broadcasting in Jasper, Bill Potter, who talks about how his five radio stations and TV station answered the call of the community in response to the global pandemic.

2020 Recipients

WIMS-FM (Michigan City)

TEAM WIMS and Rittenhouse village at Michigan City held the 7th annual Senior Harvest Ball on September 26th, 2019 at the Senior Center in Michigan City. This was a sold-out event with more than 300 seniors in attendance. This event raised over $6,567 for the Michigan City Senior Center, Retired Senior Volunteer Program, Meals on Wheels of La Porte County.

Lakeshore Public Media (Merrillville)

Lakeshore Public Media hosted a live conversation with community leaders, political figures and law enforcement to discuss recent events related to the protests surrounding the death of George Floyd in Minnesota. The one-hour program’s goal was to hold a timely conversation between a variety of perspectives to discuss some of the issues and deeply rooted problems that have triggered these protests while exploring options for moving forward in our communities.

WAOR-FM (Mishawaka)

Froggy 102.7 (WAOR-FM) got into the Christmas Spirit all December long by partnering with the Elkhart Salvation Army for a very special promotion called “Random Acts of Kindness.” Froggy 102.7 broadcasted live all month at different locations helping the Salvation Army raise over $600 with their Red Kettle campaign. In all, Froggy 102.7 and Salvation Army gave away $800 in gift cards to listeners and random acts of kindness recipients.

WBND-TV (South Bend)

When the pandemic hit Michiana, WBND ABC57 News knew it would be important to stay united as a community.  The ABC57 #MichianaUnited t-shirt campaign began at the beginning of May to support the Food Bank of Northern Indiana, whose mission is to create healthier communities and help solve hunger. WBND have raised more than $1,700 to help feed hundreds of local families. 

WBYT-FM (Mishawaka)

Each March for the past 26 years, WBYT-FM (B100) devotes two days of on-air programming to raising money for the kids at St. Jude Children’s Research Hospital. This year the B100 team rallied the community to raise a record-breaking total of $320,291. All years combined, WBYT and its listeners have raised $5.5 million dollars for the kids at St. Jude.

WHME-FM, WHPZ-FM (South Bend)

Each October, Pulse FM asks our listeners to nominate friends and family that are fighting cancer to be included in Pulse FM’s One Beautiful Night. To honor and encourage those in the fight, Pulse FM caters a dinner, invites a guest artist from the station’s format, procures gifts, and hosts an evening in a quiet country club setting. The gratitude received from those fighting cancer that attend the event is truly humbling and Pulse FM is always grateful to be able to host this annual night of encouragement and music.

WNDU-TV (South Bend)

In the spring of 2020, to help people facing food insecurity, WNDU-TV joined the Food Bank of Northern Indiana and Kroger to launch the Care Package Challenge. From April 13 to 30th, WNDU invited viewers to donate to the Care Package Challenge. For just eleven dollars, donors could fund a care package to provide desperately needed food. In just two weeks, the project raised $106,776—enough to provide 9,707 Care Packages to feed people throughout Northern Indiana.

WRBR-FM (South Bend)

On October 19, 2019, WRBR-FM partnered with Martin’s Super Markets and the Electrical Workers Union Local 153 for the 25th annual Stuff-A-Bus event at 17 area Martin’s Super Markets locations. Food and monetary donations were collected at each location and were donated to several local food pantries including: Center for the Homeless, Faith Mission of Elkhart, Niles Salvation Army, Marshall County Neighborhood Center, Family Christian Development Center, St. Matthew’s Food Pantry, and the Adamsville Road Church of God. In six hours, they were able to raise over 10,000 pounds of food and $8,000 in cash which will supply food to these organizations for at least 6 months.

WTRC-FM (Mishawaka)

953. MNC (WTRC-FM) hosted their 7th annual radiothon for St. Margaret’s House in November. It turned out to be the biggest yet, with more than $66,000 raised for the tiny agency that serves hundreds of women every week in downtown South Bend and is only staffed by eight full-time employees. St. Margaret’s House is a day center in South Bend that welcomes women who live in economic poverty. With the help of dozens of volunteers, the leaders of St. Margaret’s House provide meals, address immediate needs, and help women acquire skills through programs such as Bridges Out of Poverty, Steps For Success and Parenting. 

Sarkes Tarzian Radio (Ft. Wayne)

“Feed The Fort” is one of the ways that the Sarkes Tarzian radio stations in Fort Wayne responded to the COVID-19 pandemic. With the help of partner, Meijer, they were able to provide 75 $100 Meijer gift cards to those in need. Many people lost their jobs or were furloughed due to businesses being shut down, and were having a hard time putting food on the table for their family.

WLAB-FM,WCKZ-FM, WJYW-FM (Ft. Wayne)

WLAB, WCKZ, and WJYW created “Drive By Blessings” and showed up all over this region to businesses, non-profits, homes and subdivisions holding a giant, six-foot-wide sign that says “We love you and are praying for you”. The stations went to 50 graduates with gifts and celebrations and pulled up cheering them on! Each one was special and recognized all over this region. Hundreds of people were impacted by this outreach.

WAJI-FM (Ft. Wayne)

WAJI has been helping those in need in the Fort Wayne area since 1984 with “MAJIC 95.1 Christmas Wish”. Listeners are invited to share what they need for themselves or someone they know. Over the years, MAJIC 95.1 has provided beds, clothing, coats, food, cash, medical equipment, and even cars for those that could not afford them. Quite often, MAJIC 95.1 has provided Christmas toys for children who otherwise would not have had any for Christmas. 

WANE-TV (Ft. Wayne)

WANE 15 partnered with the Parks and Recreation Department on the grand opening of Promenade Park, the first phase of the city’s transformational Riverfront Fort Wayne Project, and a new centerpiece of the community. The involvement of WANE 15 in the project ensured a packed park for the opening weekend, and organizers reported a diverse crowd, one of their stated goals of the grand opening. Promenade Park is much more than just a park – it’s an important symbol of Fort Wayne’s forward momentum and a source of civic pride for our community, while embracing the historical significance of the Three rivers. 

WGBJ-FM (Ft. Wayne)

ALT 102.3 honored the graduating High School Class of 2020 with Dollars for Scholars. ALT teamed up with Pro-Fed Credit Union to award three $1000 scholarships to high school or home school graduates during the 2019-20 school year. One scholarship each month in June, July and August would be given away. The money can be used for college tuition, room & board, food, even towards that big dream job. Listener’s could register online at www.alt1023fm.com The promotion also created additional revenue to the station through sponsorship of the campaign.

WLDE-FM (Ft. Wayne)

Classic Hits 101.7, WLDE promoted a campaign called Essential Hero’s to recognize people working the front lines in the fight again COVID-19. Listener’s were encouraged to submit entries online at www.classichits1017.com of someone they knew who was helping to make a difference during a very difficult time. The promotion ran during a 6 week period from April into May both on-air and online. One winner was announced each weekday on Jim, Carrie and Angie In The Morning and awarded free lunch for two from McAlister’s Deli, along with a yard sign that said “A Hero Lives Here”. There were a total of 30 recipients recognized during the campaign and over 6 weeks. It also generated some non traditional revenue as sponsorship’s were sold to support the promotion.

WPTA-TV ABC (Ft. Wayne)

ABC21’s “Young Entrepreneurs” segments showcase teens and young adults who are making their ideas come to life. The news team profiles these junior businessmen and women to show how their ingenuity in action. Through the partnership with Junior Achievement, we share the stories of these and other impressive young people in the ABC21 viewing area.

WPTA-TV NBC (Ft. Wayne)

Fort Wayne’s NBC proudly created the #ArtStartsHere campaign stretching across Indiana, Ohio and Michigan. The station forged partnerships across multiple Fine Arts disciplines, from ballet to painting. Fort Wayne’s NBC Today anchor Jack Keenan hosted hours-long live shots. To compliment, a :30 promo campaign has aired for months now. Using social media, anyone has been able to join. Just tag a social post with #ArtStartsHere to be shared on  Facebook, Twitter, Instagram or the Fortwaynesnbc.com website.

WQHK-FM (Ft. Wayne)

During the COVID-19 pandemic, WQHK helped the Allen County SPCA spread the word about a change in their mission. With adoptions put on hold, the Allen County SPCA expanded their community outreach to include a Pet Food Bank for anyone in the community as well as using their now empty kennels to care for pets of those in our community who were effected by COVID 19 and couldn’t take care of them. Along with these efforts, Executive Director Jessica Henry joined Josh Michaels on air to promote their Giving Tuesday fundraiser which raised $58,466.50 for the shelter in one day.

Brothers Broadcasting (Rensselaer)

The Cheerful Heart Fundraiser was an event and campaign in which Brothers Broadcasting’s WLQI, WRIN, and WIBN teamed with local restaurant Fenwick Farms and the Rensselaer Rotary to raise money to feed local less fortunate families, while also collect gifts for these families as well. The radio stations ran an aggressive campaign that combined 1000 spots, website ads, Facebook posts, and daily live reads to get people and businesses to donate funds, purchase gifts, and get people to attend the Fenwick Farms event in which food and drink purchases went to the cause as well. The radio station employees took on multiple families themselves to buy gifts for. Over $2,000 was raised and more than 200 local families were helped with food and gifts.

WLQQ (Lafayette)

Q106.7 was the sole media sponsor of Stars and Stripes Celebration in Lafayette-West Lafayette, the 4th of July event. This partnership with the City of Greater Lafayette and West Lafayette allowed all to listen to music coordinated to the launching of the fireworks.  The Celebration began in the afternoon and local bands and choirs were broadcast on our station as well. It is important to Q106.7 to connect with both communities that make up Lafayette, IN and Purdue University. As an added note, Q106.7 made sure all that attended had access to cold bottled water.

WMRS-FM (Monticello)

During the Pandemic from March 18 to June 1 WMRS Radio dedicated on hour each morning from 9 AM to 10 AM Monday through Friday to take calls from persons in the community needing help during the crisis. Several times per week various guests were featured with information for our listeners. Listeners needing help getting food and supplies were also allowed to call in, and we were able to get them help from the various agencies, business, and or listeners. WMRS Radio also donated free air time to any business that was open during this period to let the listeners know what services they were providing and what hours they were open.

WMYK-FM (Kokomo)

Rock 98.5 Partnered with The Combat Vets Association for a charity motorcycle ride September 21, 2019. They had silent auctions and catered lunch and live music. Over 250 people came out for the event. They raised over $8,000. 2,000 went to the local charity Jackson Street Commons and the rest went to the local Combat vets Association. Both help with veterans in need.

WBKQ-FM (Alexandria)

96-7 Blake FM knew that the COVID19 situation was going to take patience, and strength.  East Central Indiana’s farmers and agriculture community needed to stay operational and continue to supply America with food.  We created a series of announcements with the names and farming operations to salute their continued hard work and dedication to this critical-need, our nation’s food supply.

WHBU-FM (Anderson)

Every Thanksgiving, local faith leader James Warner organizes a community dinner for anyone in need of a meal in Anderson. This event feeds several hundred. Many community leaders stop by in support of the event which is broadcast on WHBU. Six hours of time is donated to Mr. Warner as he chats with these leaders about the importance of faith and community support, especially around the holidays.

WZWZ-FM (Kokomo)

The United Way Serving Howard & Tipton Counties joins the Z92.5 Morning Show weekly to chat about events and happenings with the organization. Two projects that Z92.5 has participated with are Real Men Read and Buddy Bags. Ben Rutz serves on the Real Men Read Committee and reads to students weekly in early learning centers, all while doing our best to hit the #75in5 community goal. Z92.5 partnered with United Way to kick off the start of the Buddy Bags program. Supplying weekend food bags to families in Howard County who might not have enough to eat.

WZWZ-FM (Kokomo)

The United Way Serving Howard & Tipton Counties joins the Z92.5 Morning Show weekly to chat about events and happenings with the organization. Two projects that Z92.5 has participated with are Real Men Read and Buddy Bags. Ben Rutz serves on the Real Men Read Committee and reads to students weekly in early learning centers, all while doing our best to hit the #75in5 community goal. Z92.5 partnered with United Way to kick off the start of the Buddy Bags program. Supplying weekend food bags to families in Howard County who might not have enough to eat.

WERK-FM (Muncie)

WERK-FM reached out to all schools within it’s listening area requesting participation in the inaugural Christmas Choir Contest. Each school could submit one song sung by their choirs. Thanks to our sponsors, WERK was able to award $1,000 in prize money to be used for any choir program needs. Sweetser Elementary is planning on using the $500 they won for first place to update the sound proofing in their choir room; they are currently holding classes in the gym instead of their choir room.

WFMG-FM (Richmond)

The annual Fireworks 5k has become a staple in Wayne County. Originally started by WFMG as a way to help American Legion Post 65 pay for the Richmond city fireworks display. The 5k each year is planned and executed by radio station staff while hundreds of community members come out. The race has become a favorite in Wayne County with great shirts, free ice cream, LIVE DJ’s on the course, and even live music! In July of 2019, WFMG was proud to donate $10,000 to American Legion Post 65 for the Richmond fireworks display. The Richmond fireworks displays draws around 10,000 people each year from around the county. We are proud of the partnership we’ve had with American Legion Post 65 over the last decade.

WIFE-FM (Rushville)

Hometown Country 94.3 WIFE held their annual toy drive for CASA for Children of Rush & Shelby Counties in December 2019. Positioned at two Rushville Consolidated High School basketball games, WIFE collected new, unwrapped toys as entry to the games to be donated to CASA for distribution during the holiday season.

WKBV-FM (Richmond)

For well over 70 years on & off, ESPN WKBV has hosted the Salvation Army Christmas Radio Show. The program is ran pretty much like it has been from the start. It’s an old fashioned Christmas variety show. The show features local school choirs, local and regional bands and artists. Most sing Christmas tunes and hymns to a live studio audience. The show is hosted by WKBV personalities with interviews with Salvation Army personal to raise money during the holiday season. Each year we are proud to raise nearly $5,000 for the mission of the Salvation Army. This is the longest running program on historic station.

WLBC-FM (Muncie)

 In the midst of an Indiana lock-down due to the COVID19 situation, 104.1 HD1 WLBC wanted to show support and gratitude for front-line workers: hospitals, police, grocery store/retail workers, and teachers – that were all instrumental in navigating WLBCland through unknown times.  Kim Morris, on-air, was the creator and executive producer of a series of moving tributes featuring the voices of our listeners saluting these amazing people.  The purpose was to raise spirits and highlight those that helped us all through this unprecedented time.

WLPK-AM (Connersville)

Each year, WLPK Kmix 106.9fm holds a Thanksgiving Giving food drive to raise awareness of the demand put on local food banks during the holiday season as well as collecting non-perishable food items. In November of 2019, WLPK Kmix aired promotional announcements for over a 3-week period, as well as held a 3-hour live remote broadcast in front of Save-a-Lot requesting donations. Over 1100 pounds of non-perishable food items were collected and donated to the Community Sharing Foundation in Connersville.

WORX-FM (Madison)

Each Fourth of July weekend, the H1 Unlimited hydroplane racing series makes a stop in Madison, Indiana, for the Indiana Governor’s Cup Madison Regatta. While the racing is the highlight of the event, the Madison Regatta festival that takes place over the course of the preceding week is a staple for the Madison community. 2019 was even more special, as the Madison Regatta was the host race for the APBA Gold Cup, hydroplane racing’s most prestigious prize.

WQLK-FM (Richmond)

KICKS 96 & 95.3 The Legend were proud media partners for the 2019 The Pet Walk, helping raise funds to provide food, shelter and medical care far outweigh adoption fees. The event was in cooperation with Richmond’s local nonprofit animal shelter, HELP the Animals, which has more than a thousand animals pass through its shelter each year.

WQLK-FM/WHON-AM (Richmond)

For the last three years, students from Hibberd Intermediate Life Skills program have helped write and voice a PSA calling attention to Autism Awareness Month. The PSA runs on WHON throughout the month of April. The students come to the studio to record the PSA after writing it with their teacher, Mindy Jackson-Wampler. We handle the editing and production. The PSA’s have covered what the kids want others to know about Autism, from sensory issues to special interests, as well as tips for interacting with people on the Autism Spectrum.

WXFN-AM (Muncie)

WXFN-AM partners with local high schools to lift up one male and female athlete and award them a scholarship. Mark Foerster, Sports Director, reaches out to every Athletic Director in the listening area and asks them to nominate, not the best athlete, but the student that shines in all aspects of their high school career.  WXFN-AM has been able to award these scholarships for the past six years with funds gathered from the profits of High School Sports Sponsorships sold.  WXFN-AM uses the Indiana Broadcast Association to handle the administrative aspects and has named the scholarship after the late Morry Mannies. It is only fitting for a scholarship to carry Mannies name after he broadcasted more than 5,000 games in East Central Indiana.

Indiana Public Broadcasting Stations (Statewide)

In early April, IPBS member TV stations took important steps to aid K-12 students, teachers, and parents in response to school closures throughout Indiana by creating a consolidated distance learning platform in partnership with the Indiana Department of Education (DOE) that is available to all Hoosiers over-the-air and online. The platform utilizes curated PBS television programming  and interactive educational resources from PBS LearningMedia. It aligns with DOE curriculum standards, is free of charge to users, and is accessible 24 hours a day 7 days a week. The combined rapid response by IPBS’s eight member television stations and DOE had immediate impact. In the month of April alone, nearly 30,000 users visited the DOE and IPBS member station websites to view at-home learning program schedules. 

WFBQ-FM (Indianapolis)

Q95 and iHeartMedia partnered with Speedway and Chapman Heating and Air in May to give away 1000 gallons of free gas every Friday for four weeks to essential health care workers and first responders. Within 90 minutes, the stations dispensed 1000 gallons of gas to dozens of listeners. Listeners had to flash their work ID badge to qualify. IHeartMedia staff, along with staff from Speedway, were highly responsible in their approach wearing masks and gloves, being socially distanced, and made sure the listeners never had to leave their car – 100% contactless execution.

WFYI-FM (Indianapolis)

Eva Kor, Holocaust survivor turned global peace ambassador, passed away on July 4, 2019, but this mighty Hoosier’s inspiration will live on through the Eva Outreach and Education Program.
WFYI raised $350,000 and hired a full-time Eva Impact Manager to work with Director Ted Green to spread the messages from the 2018 documentary, “Eva: A-7063,” through screenings, virtual reality and a statewide Eva Education Day. “Eva: A-7063” screened live for 6,000 people and was broadcast more than 1,000 times across 95 percent of the U.S. For students.

WIBC-FM (Indianapolis)

This past December WIBC had their 25th annual radiothon, supporting the Salvation Army of Central Indiana. Prep for this 36 hour live broadcast begins every July, and there are a lot of moving pieces. Luckily, we’ve gotten pretty good at it over the years. This radiothon really wanted to highlight the children of Central Indiana, and explain to our listeners exactly how much of their donation goes where. By the end of the 36 hours we had set a new record for donations…. $316,628.90. Exceeding our previous record by over $60,000. It’s a wonderful event for a wonderful cause.

WNDY-TV (Indianapolis)

As a result of statewide public school closures related to the Coronavirus pandemic, MyINDY-TV 23 partnered with Indianapolis Public Schools to broadcast daily instructional lessons for IPS students. While e-learning enabled many students to stay in touch with teachers, many of IPS’s more than 24,000 K-8 students do not have internet access at home. With nearly 99% of all U.S. homes having at least one television, MyINDY-TV 23 was able to help reach a greater number of these students via free over the air broadcast. Production, promotion, and airtime, valued at nearly $260,000 was provided free of charge by the station to Indianapolis Public Schools.

WISH-TV (Indianapolis)

In response to the global Coronavirus pandemic, WISH-TV launched a new initiative, Hoosiers Helping Hoosiers, aimed at helping community members in need. In partnership with the Indiana Restaurant and Lodging Association, WISH-TV hosted a day-long on-air fundraising campaign raising more than $86,000 to directly benefit out-of-work Hoosiers in the hospitality field. A second week-long Hoosiers Helping Hoosiers event partnered with Gleaners Food Bank to assist Hoosiers experiencing food shortages. The on-air campaign raised enough funds to provide in excess of 175,000 meals to help fight hunger in Indiana.

WRTV-TV (Indianapolis)

WRTV’s franchise, The Rebound Indiana (Relieve, Respond, Revive), is local multi-platform content guiding Hoosiers on multiple ways they can get back to work, make ends meet, manage the pressure, and do what’s right in these unprecedented times we’re now living in with COVID-19, our new normal. WRTV has had several town halls online and on social media with multiple agencies helping address Hoosiers’ concerns with getting back on their feet during and after the pandemic. WRTV has partnered with the United Way of Central Indiana, donating $10,000 from our Scripps Howard Foundation grants for their COVID-19 Community Economic Relief Fund (C-CERF) to support organizations which serve individuals and families battling economic hardships due to the COVID-19 pandemic. WRTV has also donated $12,000 in SHF grants, working with Kroger to match their donations for Second Helpings. 

WXIN/WTTV-TV (Indianapolis)

On Friday, April 10th, Nexstar stations WTTV-TV (CBS) and WXIN-TV (FOX), teamed up with Gleaners Food Bank of Indiana and Midwest Food Bank Indiana Division for a Pack the Pantries Virtual Food Drive and raised $219,394.00. Beginning Friday at 4am, both stations encouraged viewers to “Do Good on Good Friday” by giving financially to these two Central Indiana food banks. People gave donations online and through a “text to donate” option. One viewer alone donated $5,000. Just $5 can feed a family of four for a day. That’s 43,878 families who won’t go hungry today thanks to the generosity of viewers.

WBDC-FM (Huntingburg)

101 Country WBDC was a source of stability and comfort during an unprecedented time of uncertainty. We provided listeners with the most up to date and accurate news and information. We also provided several hours of air time to local hospitals and the County Heath Department to give listeners vital information on testing sites and tips to stay healthy. However, we did not change our core programming and remained a constant companion for entertainment and levity during a time of crisis.

WEHT-TV (Evansville)

Covid19 forced an abrupt end to many things in March and one of those was graduation ceremonies across the state for both High Schools and Colleges. We partnered with the Warrick County School Corporation to hold “virtual” graduations for its 3 high schools, Castle, Tecumseh and Boonville. The three high schools consisted of over 600 students in total. Our creative service team took on the task of coordinating with the principals, teachers, counselors, band leaders, choir directors, etc. to create a feel and look as close to what a traditional ceremony would be like for the students.

WIKY-FM (Evansville)

The 2019 WIKY Morning Show “Ton of Toys” campaign raised over $10,000 in toy and cash donations that were then distributed by the Society of St Vincent de Paul to families in need throughout the Evansville metro area. The campaign was launched by The WIKY Morning Show, Dennis Jon Bailey and Diane Douglas, on 11/25/19 with 30 dropoff locations throughout the Evansville area. WIKY aired 120 live and recorded promos encouraging donations over the 3 week flight of the toy drive. The WIKY Morning Show also broadcast live from dropoff locations on 12/07/19 and 12/11/19. The 2019 “Ton of Toys” campaign donations increased by approximately $2,000 from the total of $8,000 in 2018.

WITZ-FM (Jasper)

When the Corona Virus shut down local businesses WITZ FM went to our locally owned independent businesses and asked them to give us gift cards with a minimum value of $25. Our goal was to encourage our listeners to support these local businesses by buying additional gift cards and to also have as many individual winners as possible so we would have more people shopping once the stores reopened. We gave them away do designated callers on the air three times per day Monday through Friday beginning at the end of March for a total of 10 weeks. Several merchants gave us multiple gift cards to give away. We didn’t charge for the promotion. The only cost were the gift cards donated by the businesses. Total amount of cards given away on air – 152. Total dollar amount given away – $4,225. (135 cards with a $25 value and 17 cards/certificates with a $50 value).

WJTS-TV (Jasper)

COVID 19 community service encompassed many elements but is broadcaster’s most important service currently. COVID 19 did not slow down community service of broadcasters. In fact, our service increased whilst income decreased. WJTS TV 18 increased local programming to provide services, recognition and information for viewers in our coverage area. WJTS TV partnered with the Tri-County Y airing their “Morning Energizer” program daily featuring local instructors in a 30 minute exercise TV program geared for those 55 and older to participate at home. WJTS TV carried the full press briefings and presentations from local mayors, Senator Mike Braun and each Indiana Governor Eric Holcomb press event. WJTS recorded and aired special presentations featuring the Dubois County Health Department and Jasper’s Memorial Hospital discussing COVID 19.

WPSR-FM (Evansville)

90.7 WPSR produced a graduation radio program during the COVID pandemic to recognize graduating seniors from the Southern Indiana Career and Technical Center. Due to the fact that graduation ceremonies were canceled or postponed locally, the station produced and aired a 2-hour program recognizing each individual senior and giving advice for their future endeavors. Students and adult staff members worked together to create this unique and creative graduation celebration for hundreds of seniors from the region.

WSTO-FM (Evansville)

Students here in the Tri-state face obstacles before they even enter the classroom. One of those obstacles is just having the basic needs to study. Basic school supplies are what teachers says their students need most. So we partnered with the Evansville school Corporation and Teacher Locker and collected school supplies to fill the teacher locker to give each child the opportunity to start the school year with the tools they need for success. We were able to integrate all aspects of what we do in radio, on site, we had collection stops that allowed listeners to come out and donate, we had online, social media that supported the campaign along with posts on our website and on-air. We were able to talk to those affected most by this, teacher and students. The campaign ran 6 weeks.

WTWO/WAWV-TV (Terre Haute)

WTWO/WAWV partnered with the local Midas Franchise to help Drive Out Hunger in the Wabash Valley. They served as the main sponsor and we had additional help from a local grocery store. Through our outreach for donations we provided meals to over 100 families at Thanksgiving and over 150 families at Christmas. The food was distributed by Manna from Seven Food Pantry and the Hamilton Center.

WSLM-AM/FM (Salem)

Without sports to broadcast, Salem Media began immediately working to inform and educate our 18-county listening area with more local news, the addition of twice-daily IBA Covid updates, airing daily briefings from Gov. Holcomb, national updates from the President and NIH. Also, the station set up a dedicated Facebook page for Covid information that had at its peak 12,000 followers.

WTTS-FM (Indianapolis/Bloomington)

WTTS approached local independent venue owners and asked them to speak about the “pause” of live music due to the pandemic lockdown. We broadcast hundreds of these messages on WTTS over a three month period. The effort turned into a campaign to benefit the newly formed Independent Indiana Venue Alliance. WTTS broadcast a two-hour performance special, to benefit local venues, on our Facebook page