What do Hoosier radio and TV listeners and viewers really think of local media sources, and how do Indiana adults consume their favorite entertainment and information? What are the implications for advertisers?
IBA Members are invited to attend a free event next Tuesday, April 30, in downtown Indianapolis to learn more about Indiana media. A just-completed survey of some 1,500 Hoosiers profiles their media consumption habits — from morning drive radio to TV news and social platforms – is the first comprehensive overview of both attitudes about media sources and consumption habits.
The new study was commissioned by IBA and conducted by noted research firm SmithGeiger, which has completed similar studies in other states. The survey of some 1,500 Hoosiers profiles their media consumption habits — from morning drive radio to TV news and social platforms – is the first comprehensive overview of both attitudes about media sources and consumption habits.
The Media Study is one item on the agenda for next week’s “Dashboard Delight” conference next Tuesday at the Silo Event Center and Auto Conservancy in downtown Indianapolis
TV members are invited to join the group at 2:00PM Tuesday, April 30 for an overview of the SmithGeiger Media Study results and look forward with Shawn DuBravac, former chief economist of the Consumer Technology Association, regarding technology trends. Television sales personnel and general managers are invited to register for the free event, here. Parking is free, at 644 East Washington Street in downtown Indianapolis.
A short Media Study presentation and reception will follow for invited advertising agency executives at 4:00PM, and IBA members are encouraged to stay and mingle with advertising decision-makers.
Earlier next Tuesday, Radio members are invited for the full day “Dashboard Delight” program, which starts at 10:00AM. Radio member registration, which is also complimentary and includes a working lunch.
[CLICK HERE] to register for the Dashboard Delight program.
Here’s the full agenda for the “Dashboard Delight” program for radio members:
Joseph F. D’Angelo, Senior VP, Broadcast Radio & Digital Audio
Xperi has been at the forefront of ensuring that broadcasters are well-represented in a high-quality way in automobiles. Their DTS Autostage platform, which is free for broadcasters, ensures not only that radio looks great, but also provides data to help stations understand where and when their audience listens while in the car.
Arianne Walker, Chief Evangelist: Amazon Smart Vehicles
Arianne Walker of Amazon Smart Vehicles is at the forefront of the development of Amazon Alexa for automobiles. She will share insight into what Alexa in the car is capable of today, as well in the future, including audio and video.
The State of Radio In The Car: Fred and Paul Jacobs
Our lunch speakers will present just-released findings from their latest Techsurvey as well as a review of trends showcased at the 2024 Consumer Electronics Show.
Taking Radio’s In-Dash Presentation To A New Level: Steve Newberry, CEO, Quu
Quu provides broadcasters with the ability to showcase their metadata content in a high-quality, consistent way in both their RDS feeds as well as through HD Radio, where title, artist, and corresponding graphics can be featured. Quu also provides numerous ways for stations to generate revenue through the integration of enhanced information and graphics that are provided when ads run, and at other times during the broadcast. Steve Newberry is also a broadcaster and currently owns stations in Kentucky, so he not only understands the technology, but its proper application.
NAB’s Digital Dashboard Report, David Layer, VP of Advanced Engineering, National Association of Broadcasters
The 3rd edition of the “Best Practices” report was published by the NAB last October. Highlights from the report will be shared by David Layer, who will showcase the importance of ensuring that radio look as good as possible in the car, along with tips on how to execute them.
