10:00am
Opening Remarks: Dave Arland, IBA Executive Director
10:15
Radio’s Future In The Digital Dash, Xperi
Xperi has been at the forefront of ensuring that broadcasters are well-represented in a high-quality way in automobiles. Their DTS Autostage platform, which is free for broadcasters, ensures not only that radio looks great, but also provides data to help stations understand where and when their audience listens while in the car.
11:00
Arianne Walker, Chief Evangelist: Amazon Smart Vehicles
Arianne has been at the forefront of the development of Amazon Alexa for automobiles. She will share insight into what Alexa in the car is capable of today, as well in the future, including audio and video.
11:45am
The State of Radio In The Car: Fred and Paul Jacobs
Our lunch speakers will present just-released findings from their latest Techsurvey as well as a review of trends showcased at the 2024 Consumer Electronics Show.
1:00pm
Taking Radio’s In-Dash Presentation To A New Level: Steve Newberry, CEO, Quu
Quu provides broadcasters with the ability to showcase their metadata content in a high-quality, consistent way in both their RDS feeds as well as through HD Radio, where title, artist, and corresponding graphics can be featured. Quu also provides numerous ways for stations to generate revenue through the integration of enhanced information and graphics that are provided when ads run, and at other times during the broadcast. Steve Newberry is also a broadcaster and currently owns stations in Kentucky, so he not only understands the technology, but its proper application.
1:45pm
NAB’s Digital Dashboard Report, David Layer, VP of Advanced Engineering, National Association of Broadcasters
The 3rd edition of the “Best Practices” report was published by the NAB last October. Highlights from the report will be shared by David Layer, who will showcase the importance of ensuring that radio look as good as possible in the car, along with tips on how to execute them.
2:15pm
Keynote: Shawn DuBravac
The former Chief Economist of the Consumer Technology Association and best-selling author, Shawn is a futurist with a keen understanding of technology trends, including in the automobile. Shawn is a regular speaker at broadcasting conventions including the NAB and several State Associations, and brings a sensibility to the future impact of how changes in the car will affect broadcasters.
3:00pm
2024 Indiana Media Consumption Study
The results of IBA’s first Indiana Media Consumption Study by SmithGeiger will be shared with members in attendance, followed by a summary for advertising agency executives invited to learn more.
4:00pm
Advertising Agency Cocktail Reception
