Public Education Program (PEP)

The Indiana Broadcasters Association Public Education Program (PEP) helps government agencies and non-profit organizations deliver their important public education messages effectively and affordably to listeners and viewers of Indiana’s radio and TV stations in all 92 counties throughout the state. The IBA Public Education Program offers unparalleled exposure to virtually every Hoosier, with a return on investment of typically at least 3:1 – for every PEP commercial that a sponsor purchases, at least three commercials will hit Hoosier airwaves.

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Current Campaigns

The Indiana National Guard

The Army National Guard’s “Live Here—Serve Here” marketing campaign includes television and radio commercials that emphasize the Guard’s unique domestic mission. Each spot demonstrates the Guard’s commitment to community and country, as well as the many opportunities the Guard offers to lead, learn, and gain in-demand job skills—all while serving part-time, close to home.  Radio spots also feature local soldiers from the Indiana National Guard.

Indiana Utility Regulatory Commission (IURC)

Before any digging project, Hoosier homeowners, contractors, farmers and gardeners are told to Contact 811 so that underground utility lines can be marked.  That is why the IURC promotes its “Contact 811” initiative through the IBA’s Public Education Program sponsorship.  When Hoosiers call 811, utility companies are alerted to dispatch a crew to visit the site and mark underground lines.

Indiana Housing and Community Development Authority (IHCDA)

The Indiana Housing and Community Development Authority works with Hoosiers to help purchase their first home and begin building their future in the state.  Through the IHCDA homebuyer’s assistance program, home ownership is more affordable for Hoosiers.  The IHCDA PEP sponsorship focuses on homebuyer assistance programs that include down payment assistance and tax credits.

Indiana Commission for Higher Education (ICHE)

The Indiana Commission for Higher Education’s Public Education Program sponsorship highlights Indiana’s Workforce Ready Grant through the Next Level Jobs program.  The grant allows students to pursue a career while alleviating the financial burden of pursing an education.   Raising awareness of these available funds means more students will have access to needed financial assistance.

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