Turning Social Likes into Measurable Results: Broadcast Young Professionals and General Managers Welcome at Pre-Conference Event on October 23

Social media is all about likes, shares, and comments, right? That’s fine if you’re Facebook or Twitter. But what if you’re a local media company more concerned with tune-in and listening/viewing occasions, and brand-building, and listener/viewer loyalty?

The Indiana Broadcasters Association is hosting media strategist, researcher, and trend-maker Mark Ramsey for a special session on the key ways to use social media for YOUR purposes, not Facebook’s and Twitter’s on Wednesday, October 23rd.

Broadcasters 40 years of age and under are invited to join veteran broadcasters and general managers to sit in on the presentation which shares five key elements that can help you audit your own brand’s social media efforts and maximize your effectiveness in targeting the one metric which counts most: Ratings.

Included will be a worksheet that you can use for your social media team back home.

If you’re a young professional in a media brand you already have your head around social media, but some of these strategies will surprise you. And if you’re a General Manager responsible for hiring a social media team and evaluating its performance, the lessons from this presentation will prove invaluable to you.

Mark’s presentation is part of the Indiana Broadcasters Conference Young Professionals dinner – a new initiative by the IBA.

Make new connections and share ideas on how to move the TV and Radio industry forward the evening before the annual Conference starting at 7 p.m. EDT at the 502 East Event Centre in Carmel.

The event is free.

Attire is business casual.

If you have questions, please email IBA Director of Member Services Sam Klemet – sam@indianabroadcasters.org or call him directly at 248-229-6898.

About Mark Ramsey

Mark Ramsey heads his own media consulting firm, Mark Ramsey Media, in San Diego, CA. Ramsey has worked with several television and numerous radio broadcasters over his career, including all the biggest names in the US and Canada, including iHeartMedia, Entercom, Bonneville, Sirius XM, and more. Clients from outside broadcasting have included EA Sports and Apple.
Ramsey is also active in the podcast space. He has created an awards-nominated franchise for Wondery which goes inside the making of legendary movies like Psycho, The Exorcist, JAWS, and Star Wars. He also wrote a bio-podcast about legendary jazz man Louis Armstrong, featuring actor Reno Wilson: POPS. This fall Global will publish the series on undercover narcotics agents Ramsey co-wrote and produced – it’s called The Undercovers, and it’s hosted by Ed O’Neill. In 2020, Ramsey is producing a full cast audio drama called Aftershock which features actors David Harbour (Stranger Things) and Jeffrey Dean Morgan (The Walking Dead).

Ramsey is a Research Fellow with Coburn Ventures, change consultants to some of the world’s largest companies. He also serves on the board of the Broadcast Film Critics Association, the producers of the Critics Choice Awards broadcast live on The CW network.


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