A new edition of NAB’s Political Advertising Handbook is now available. This handbook presents similar information to the former Political Broadcast Catechism (last published in 2014) regarding political broadcasting but in a more user-friendly format and updates FCC rules and policies where appropriate.
The cost is $49 for NAB members and $99 for nonmembers.
The handbook addresses a station’s obligations during the entire political broadcasting season including:
- Determining whether a candidate is entitled to reasonable access or equal opportunities.
- Calculating rates for political ads
- The proper sponsor identification of ads
- Record-keeping requirements for both candidate and noncandidate ads
- And more
NAB members can login to their MyNAB account to order. Non-NAB members can also sign up for a MyNAB account to order or contact Bradford Caldwell at bcaldwell@nab.org.
