Indiana radio and TV general managers are invited to a one-hour briefing that will detail results from the IBA’s second annual Media Consumption Study Thursday, May 8 at 12noon Eastern.
The 2025 research was commissioned by IBA and conducted by Smith Geiger, who surveyed more than 1,500 Hoosiers on their media consumption habits, including viewing and listening preferences and use of social media platforms. The survey also offers details on new categories for potential advertising sales.
After the GM briefing, individual stations can request an in-person briefing of sales teams where IBA Executive Director Dave Arland will detail the specific survey results for station leadership.
To Register for the May 8th Briefing [CLICK HERE]
