2025 IBA Media Consumption Study

SmithGeiger Research conducted a comprehensive 2025 statewide and Indianapolis Media Consumption Study with more than 1,500 respondents.  The study highlights how time spent with media is up across the board – from local TV and radio stations to streaming platforms.  The study shows that local broadcasters remain the most trusted and unbiased media, overall, and that Hoosiers are spending more time with their trusted local media brnads outside of linear broadcasts.

2025 IBA Media Consumption Study (Statewide)

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2025 IBA Media Consumption Study (Indianapolis)

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