The Indiana Broadcasters Association is delighted to announce the return of the Indiana National Guard to the airwaves with new commercials, available for download below, that will work to bolster recruiting for this important public resource.
The local National Guard’s recruiting command made the decision to return as an IBA Public Education Program sponsor, following 20 years of successful advertising to strengthen the recruiting mission of the organization.
Stations should immediately begin airing “run of schedule” National Guard advertisements in rotation with spots from our other PEP Sponsors.
“With the return of the Indiana National Guard, we are now asking stations to run commercials to support our six PEP clients. We’re asking each TV station to schedule at least 8 commercials per month for each of our six clients. Radio members should schedule at least 18 commercials per month for each client. By dividing the contributed air time between more PEP advertisers, we’re able to offer more services to our membership. Of course, we have many stations who run many more commercials than requested, and we are grateful for every spot that our members air to support PEP clients,” said IBA Executive Director Dave Arland.
In addition to the National Guard, current PEP sponsors include the Indiana Utility Regulatory Commission, the Indiana Department of Education, the state’s 529 Education Savings Plan, the Indiana Secretary of State, and the Internet Crimes Against Children task force of the Indiana State Police.
“Shortly, we’ll be announcing plans for 2025 – including expanded training opportunities for members and reduced costs for entering and attending our awards programs. In this season of thanksgiving, we are grateful for all of our members and the support they give the association through supporting our PEP advertising clients,” Arland said.
Please continue to run the following PEP campaigns:
1. NEW! Indiana529 (IES): run now through January 31, 2025
- Radio: IES2308
- TV: IES2060
2. NEW! Indiana Army National Guard (ZNGB): run now through December 31, 2024
- Radio: ZNGB0380
- Radio: ZNGB0381
- Radio Spanish: ZNGB0382
- Radio Spanish: ZNGB0383
- TV: ZNGB0280
- TV: ZNGB0281
- TV: ZNGB0282
- TV: ZNGB0283
3. Indiana Department of Education (IDOE): run now through December 31, 2024
- Radio: IDOE2304
- TV: IDOE2303
4. Indiana Secretary of State (INSOS): NO CURRENT SPOT
- Radio: NO CURRENT SPOT
- TV: NO CURRENT SPOT
[CLICK HERE TO DOWNLOAD]
5. Indiana Utility Regulatory Commission (IURC): run now through December, 31, 2024
- Radio: IURC2112
- TV: IURC2301
6. Internet Crimes Against Children (ICAC): run now through December 31, 2024
- Radio: ICAC2004
- Radio: ICAC2005
- Radio: ICAC2006
- TV: ICAC2020
We ask each radio member to run at least 18 spots from each client, each month, in a “run of schedule” from 6:00am to 12midnight. We’re asking each TV station to schedule at least 8 commercials per month, in a “run of schedule” from 6:00am to 12midnight. Of course, you may run as many PEP spots as you’d like, beyond the minimum commitment and after midnight.
Please stop airing any other campaigns associated with PEP as they have expired.
How to Report PEP
In an effort to be courteous of your staff’s time and resources, and as a way to save your stations on postage expenses, the IBA is asking all stations to submit invoices electronically using one of these five Electronic Data Interface (EDI) providers:
- RadioInvoices.com
IBA ID: RI14229 or 9914229 - SpotData.com
IBA ID: 2098 - Marketron.com
IBA ID: 162215 - EmediaTrade.com
IBA ID: EMT 12722
Sending invoices via EDI providers means your stations no longer need to send paper or emailed invoices. If you are not able to use one of these services, please email PDFs of your invoices to affidavits@IndianaBroadcasters.org.
Each PEP campaign needs to be invoiced separately.
