Promotions Director

Job Description

Federated Media – South Bend, IN (Mishawaka, IN-based)
Stations: 103.9 The Bear • B100 • Froggy 102.7 • 95.3 MNC

Federated Media South Bend is seeking a Promotions Director to lead and execute all station promotions, events, contesting, and community engagement initiatives across four market-leading radio brands: 103.9 The Bear, B100, Froggy 102.7, and 95.3 MNC.

This is a hands-on role focused on planning, coordination, and execution, with additional operational and logistical support provided by a Promotions Coordinator. The Promotions Director owns the full promotions lifecycle from concept, through execution and recap, while providing clear direction, approvals, and oversight across on-air, online, and on-site platforms.

The role serves as the strategic and operational hub connecting Programming, Sales, Digital, on-air staff, and the Promotions Coordinator to ensure promotions are executed at a high level and on schedule.

Required Skills

Promotions Strategy & Execution:
– Develop, plan, and execute station promotions aligned with each brand’s identity and audience.
– Serve as the project manager for all promotions across on-air, web, social, email, and live events.
– Plan and oversee major tentpole events, live broadcasts, charity initiatives, concerts, and station appearances.
– Maintain strong working relationships with venues, promoters, sponsors, and community partners.

Contesting & Compliance:
– Design and manage contest structures, timelines, rules, and prize fulfillment.
– Ensure all contesting and promotions are FCC-compliant and follow company guidelines.
– Oversee ticket inventories, prize distribution, waivers, and winner documentation.

Event & Remote Management:
– Oversee all station events, remotes, and on-site activations from planning to execution.
– Coordinate logistics including staffing, station vehicles, equipment, signage, and branding.
– Serve as lead on-site representative at major station events.

Collaboration with Programming & Sales:
– Work closely with Program Directors to ensure promotions align with station strategy and on-air execution.
– Collaborate with Sales to develop promotions that support client initiatives while protecting station brands.
– Evaluate promotional proposals to ensure brand fit, execution feasibility, and audience value.

Digital & On-Air Support:
– Oversee promotional messaging across social media, websites, email, and on-air platforms.
– Write or approve promotional copy including liners, social posts, web content, and text/email messaging.
– Ensure accuracy, consistency, and brand alignment across all platforms.

Leadership & Team Management:
– Directly supervise and provide direction to the full-time Promotions Coordinator and any part-time promotions staff.
– Assign and prioritize tasks, timelines, and execution details through established workflows.
– Lead promotions meetings, assign tasks, and manage timelines and expectations.
– Serve as final approval point for promotional concepts, messaging, and execution plans.

Reporting & Recaps:
– Produce promotional recaps including photos, documentation, and sponsor deliverables.
– Track execution performance and provide post-promotion summaries to internal teams.

Education Required

– Prior experience in radio promotions, events, or related fields is preferred but not required.
– Strong organizational, project management, and leadership skills.
– Excellent written and verbal communication skills.
– Proven ability to manage multiple promotions simultaneously in a fast-paced environment.
– Ability to work nights, weekends, and holidays as needed for events.
– Valid driver’s license with a clean driving record.

Benefits

– Flexible PTO – The flexibility to take time off when you need to, and how often you need to, and still be able to perform your job at the highest level.
– Healthcare (Health, Dental, Vision) and 401k
– Get paid to volunteer your time in the community
– A culture that’s driven by purpose. Creating big events. Helping local businesses. Supporting nonprofits.

How to Apply

For immediate consideration, email resume to Kyle Guderian at kyleg@federatedmedia.com