IBA Career Fair Panelist – B-Swift, Hot 96.3 Host

He began his radio career as an intern at Hot 963. His work in the studios and the streets gave him the opportunity to become the host of the weekend mix show called “The Chop Shop”. His family experience also benefited Swift as he began his career in radio. His father is a member of a national band where no doubt where Swift got his love for music and being on stage.

“My father played for The Deal in the early 80’s with Babyface and L.A. Reid, then in the 90’s he performed with After 7. I also have an uncle who traveled with LL Cool J and Monica. My family really had a huge impact in my love for music and performances. My has always been apart of me and my family.“

His tireless work experience as the Russ Parr morning show producer and swing-shift personality, helped him earn his spot as Hot963’s current night time personality.


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