30-Minute IBA Member Briefing: How Covid Challenges Affect Viewing & Listening Habits

It is often said that the most important question in business is “how is my customer changing?”  Today, that question has never been more important to broadcasters as we work to serve our audiences during this time of unprecedented challenges.

Andrew Finlayson, Executive VP at the international research and consulting company SmithGeiger, will present a brief webinar on Tuesday, July 28 at 2:00PM Eastern on the latest research looking at changing viewer/listener behaviors and needs to help answer the questions that newsrooms, programmers, on-air talent, marketing, digital and social and sales teams are wrestling with right now.

You’ll walk away from this fast-paced 30 presentation with ideas and insights to help you better connect with and serve your audience.

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