Make a Better Offer (Or Someone Else Will)March 9th, 2021 at NOON ET
If you want to see your clients increase their sales, they must create a stronger offer, and do it repeatedly. Most radio & TV ads these days simply brag about how awesome their business is – instead of making an offer. And the offers that are being made are – at best – bland.
In 2021, simply promoting free consultations and encouraging website or store visits are practically worthless.
As businesses reopen (or readjust) after 2020, getting traffic for your clients isn’t going to be enough to increase their sales. The real money is in the offer. And if you have clients who need more traffic and sales, then this is key to their (and your) success.
During this Second Tuesday LBS Webinar, Tim will show you REAL-WORLD examples of ways he’s doing this for his clients, and how you can quickly implement this strategy for your clients.
Make your FREE webinar reservation by using the link on the attached flyer or REGISTER HERE. Thank you.
Statewide TOR CODE TestMarch 16th at 10:15AM ET
The National Weather Service (NWS) will test the statewide Emergency Alert System (EAS) on Tuesday, March 16th at 10:15AM Eastern Daylight Time (9:15 CT) and will be issued for 15 minutes.
Please contact the cable, satellite, and telco network operators who carry your signals to advise them of the upcoming test because some older cable equipment cannot discern between a LIVE TOR CODE used for testing purposes and a LIVE TOR CODE used for an actual tornado warning.
If possible, network operators should include a “crawl” that indicates that the March 16 Tornado Warning is only an annual test of the system.
This test is part of the National Weather Service “Severe Weather Preparedness Week,” as designated by the Governor of Indiana. It should be noted that if there is any chance of severe weather anywhere in Indiana that day, the special test will be postponed to Wednesday, March 17 at the same time as the planned March 16 test.
Indiana Engineers: Panel on ATSC 3.0 TransitionTuesday, March 16 at 1PM (ET)
As stations begin to transition to ATSC 3.0 across the country, engineers are an integral part of ensuring the transition was successfully completed.
What has worked well and what lessons have been learned?
Join us on Tuesday, March 16 at 1PM (ET) for a virtual panel discussion featuring engineers involved with the transition, as well as experts guiding the ATSC 3.0 transition around the country. The panelists will share their experiences with transition and provide an update on the non-linear opportunities that ATSC 3.0 provides for local television stations.
Panelists will include:
- Moderator: Dave Arland, Executive Director, Indiana Broadcasters Association
- Dan Carpenter, Regional Engineering Manager, Sinclair Broadcast Group
- Ron Taylor, Chief Engineer, Sinclair Broadcast Group Columbus
- Ken McCrimmon, Chief Engineer, WCMH-TV
- Michael Bouchard, VP of Technology Strategy, ONE Media
- Dave Folsom, Lead Technical Engineer, Pearl TV
This virtual session is jointly presented by the Indiana, Kentucky and Ohio Associations of Broadcasters.
The session is free to IBA, KBA and OAB members, but pre-registration is requested.
P1 Learning PlusMarch 22 - May 10
One of the most important parts of any sale is conducting a great Customer Needs Analysis (C.N.A.). Since COVID, we’ve developed a new list of C.N.A. questions that are helping sellers understand the current challenges of their customers which is helping them close more business.
Listen, we realize it’s tough out there, especially for new hires. P1 Learning’s “P1 Plus” program can help sellers (with 2 years’ experience or less) obtain the training and mentorship they need to be successful in today’s challenging environment.
- Access to 40+ Online Video Courses, Tests & Materials
- Virtual Training
- 7-Week Commitment
- Guidance & Mentorship Through COVID Challenges
- Fulfills an EEO credit requirement for your station
- FREE Registration for IBA Members!
Our next session starts on Monday, March 22nd, 2021 and space is limited, so take advantage of this training for your team and register today by visiting, p1learning.com/p1-plus-sign-up
Staying on Top of Your Broadcast FCC EEO ObligationsMarch 24, 2021 at 3:00PM ET
Even in this most unusual time, the FCC has continued to enforce its EEO rules, reviewing a station’s compliance both in connection with its license renewal and through periodic audits. Stations still need to engage in wide dissemination of information about job openings and engage in specified outreach activities designed to educate their communities about broadcast employment and to train employees for advancement in their broadcast careers, even if they have no job openings. Join us on March 24 when David Oxenford of the Washington DC law firm Wilkinson Barker Knauer will review all of the FCC’s obligations and how you can meet those obligations even while social distancing.
After registering, you will receive a confirmation email containing information about joining the webinar.
TV License RenewalApril 1, 2021
Indiana TV stations have until April 1st to file for license renewal.
Each TV, Class A TV, TV Translator and LPTV station must electronically file an application for license renewal (Form 2100, Schedule 303-S) four months prior to the expiration date of the station’s license, in accordance with the schedule set forth below.
In addition, LPTV and TV Translator stations co-owned with primary television stations in the same state that broadcast the same signal as the primary television station are permitted to file for license renewal on a single application form (Form 2100, Schedule 303-S) with the primary television station.
TV, Class A TV, and LPTV stations must also simultaneously file a Broadcast Equal Employment Opportunity Program Report (Form 2100, Schedule 396) (the file number of EEO is required in order to submit the renewal application). Translator stations are exempt from filing the Broadcast Equal Employment Opportunity Program Report.