Indiana radio stations who rely on high school sports to fuel advertising and community connections should consider adding video streaming of football and basketball games – and maybe more community activities – to their offerings for local advertisers and the community. Start-ups are already streaming games and some schools have their own offerings, although typically without the play-by-play offered by seasoned radio sports broadcasters.
Earlier this year, IBA staged a full-day seminar on the financial opportunities for video streaming along with advice and best practices. Short videos from each of the presentations are now available for easy playback on IndianaBroadcasters.org. Follow the link below.