Robert B. McConnell played a pivotal role in Indiana broadcasting, following in the footsteps of his father, C. Bruce McConnell. He was president and general manager of WISH Radio and Television for nearly three decades. He later served as president of Anderson Broadcasting Corporation and chairman of the Indianapolis Water Company, leaving a lasting impact on both broadcasting and civic affairs.
McConnell’s career began at WISH in 1942 before he joined the Navy during World War II, where he worked in public relations and recruitment. After his discharge in 1945, he returned to WISH, steadily rising through the ranks. By 1950, he was vice president and general manager of Universal Broadcasting Company, he parent company of WISH, WHBU, and WANE. In 1951, he was named president of WISH, a position he held for 29 years. Under his leadership, WISH-TV expanded its reach and influence and became a CBS affiliate in 1956.
McConnell recognized early on the shift from mass media to specialized audiences, predicting that television would follow radio’s evolution toward niche programming. He valued accessibility and integrity in broadcasting, fostering strong relationships with both employees and audiences.
Beyond media, McConnell made significant contributions to Indianapolis business and public service. After retiring from WISH in 1980, he briefly returned to serve as chairman and CEO of the Indianapolis Water Company.
He also served as President of the Greater Indianapolis Progress Committee, the 500 Festival, Crossroads Rehabilitation Center, St. Vincent Hospital Advisory Board, the Indiana Broadcasters Association, the Columbia Club, and the Country Club of Indianapolis. He served as a director of the Indiana State Chamber of Commerce, the Greater Indianapolis Chamber of Commerce, the United Way of Central Indiana, and the National Association of Broadcasters.
McConnell died May 20, 2012, at the age of 91.
