Sarkes Tarzian of Fort Wayne (ST Digital, WAJI-FM Majic 95.1, WLDE-FM Classic Hits 101.7 and WGBJ-FM ALT 99.5 / 102.3) seeks an entry-level Marketing Specialist to develop new business. Must have an understanding of digital advertising, marketing and sales.
Duties and Responsibilities
· Sales and service to new local business accounts.
· Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
· Responsible for obtaining the largest percentage of buys possible.
· Responsible for making presentations to advertisers and agencies including preparation of station and market research (Nielsen quantitative and qualitative data, FUTURI TopLine, use of Laptop computer, PowerPoint, creating graphs and one-sheets, vendor presentations, digital services, other services and marketing tools as may become available).
· This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.
· Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
· Participate in station training (P1 Learning, LBS Training and RAB) and follow through with research and independent studies in order to assimilate the information.
· Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
· Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
Requirements and Qualifications
· Bachelor’s degree in marketing, advertising or related field preferred.
· Must maintain a professional appearance and manner.
· Must be able to market and sell digital marketing and broadcast radio solutions to businesses.
· Excellent oral and written communication; strong public speaking skills.
· Able to direct/contain all elements of negotiation.
. Must have a valid driver’s license and reliable transportation.
College graduates who majored in Communications or Business are encouraged to apply. If you are a competitor, self-starter, team player, and want to work for a company that cares for its employees and the community, submit your resume and application to firstname.lastname@example.org.
Matching 401k and Excellent Insurance package
How to Apply
Submit your resume to email@example.com
Classic Hits 101.7 - Majic 95.1 - Alt 102.3
Fort Wayne, IN