Digital Sales Manager

Job Description

Sarkes Tarzian Inc. is seeking a Digital Sales Manager
The DSM will be responsible for
• Revenue Generation
• Sales calls and proposal generation for marketing specialists and prospect new digital accounts.
• Develop account strategies to grow current client revenue while growing new business
• Provide regular and timely feedback, forecasts, reports, competitive information and field
intelligence.
• Take the lead to create and package ideas that meet the needs of our core advertiser categories.
• Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media
sales strategies while working with digital and sales consultants.
• Ensure optimal market coverage, client engagements, increasing awareness of products,
services and capabilities.
• Identify and develop strategies for penetrating key accounts and prospects.
• Digital vendor management.
• Monthly digital invoice & expense reconciliation.
• Input advertising campaigns into billing and trafficking systems.
• Provide weekly activity & sales reporting to DT, GSM & GM.
◦ Reports Include: Revenue to goal for the month, quarter and year, sales for the week,
appointments they participated in with the broadcast sellers (proposal / needs analysis, etc) &
pending business

ABOUT:
Sarkes Tarzian of Fort Wayne is a division of Sarkes Tarzian, Inc., an independent, family-oriented broadcasting and digital company with a dedication to serving local communities.
Fort Wayne-Allen County is a community on the rise that has built a nationally recognized economy thanks to its business-friendly environment, collaborative leadership and undeniable downtown momentum. Fort Wayne provides everyone the opportunity to achieve their potential, whatever that may be – from big-city amenities without the hassle or expense, to historic neighborhoods and rural charm. The region features the best in recreation with rivers, lakes, parks and trails. Fort Wayne is home to the Fort Wayne Komets (EHCL hockey team and proud affiliate of the Edmonton Oilers) and the Fort Wayne TinCaps (a Minor League Baseball team and the High-A affiliate of the San Diego Padres).
Sarkes Tarzian of Fort Wayne features full-service digital marketing solutions with ST Digital and three radio stations with multiple frequencies serving a variety of demographic groups: WAJI-FM Majic 95.1 is a regional Adult Contemporary station featuring Andy & Kat in the morning; WLDE-FM Classic Hits 101.7 is a metro station featuring Jim, Carrie & Angie in the morning and the best rock-based classic hits all day long; and WGBJ-FM ALT 99.5 / 102.3 is the areas only alternative music station, home of Zack Skyler (serious music junkie and local music proponent) and features local musicians and their music with the Homegrown Spotlight.

Required Skills

The DSM will be responsible for
• Revenue Generation
• Sales calls and proposal generation for marketing specialists and prospect new digital accounts.
• Develop account strategies to grow current client revenue while growing new business
• Provide regular and timely feedback, forecasts, reports, competitive information and field
intelligence.
• Take the lead to create and package ideas that meet the needs of our core advertiser categories.
• Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media
sales strategies while working with digital and sales consultants.
• Ensure optimal market coverage, client engagements, increasing awareness of products,
services and capabilities.
• Identify and develop strategies for penetrating key accounts and prospects.
• Digital vendor management.
• Monthly digital invoice & expense reconciliation.
• Input advertising campaigns into billing and trafficking systems.
• Provide weekly activity & sales reporting to DT, GSM & GM.
◦ Reports Include: Revenue to goal for the month, quarter and year, sales for the week,
appointments they participated in with the broadcast sellers (proposal / needs analysis, etc) &
pending business

Education Required

High school diploma or GED, bachelors, associates degree or equivalent experience preferred.

Benefits

Health, Dental, Vision & 401K w/employee match

How to Apply

If you are a competitor, self-starter, team player, and want to work for a company that cares for its employees and the community, submit your resume and application to bschacht@stfortwayne.com. Sarkes Tarzian of Fort Wayne is an equal-opportunity employer.