Digital Sales Manager (REQ-32054)

Job Description

This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success. We are seeking a dynamic Sales Manager who will lead a team of winning Account Executives. 3-5 years of television sales management experience is preferred. 5+ years television sales experience mandatory. Top candidates will have local sales manager experience inclusive of digital sales knowledge or digital sales management experience; excellent motivational, leadership, and forecasting skills along with a proven track record of rate integrity and winning new business.

Strong sports knowledge along with experience in selling high profile sports is a must as CBS4 broadcasts AFC Football, March Madness, College basketball including IU and Purdue, Big Ten Football, PGA Golf. We are the Official broadcast partner of the Indianapolis Colts. Potential candidates should be experienced with Nielsen ratings, ComScore, Wide Orbit, Google Ad Manager, Google Analytics, and social media platforms such as Facebook, Instagram and Twitter. Our approach to local advertising is a multi-platform goal and that is using the power of local television and our owned and operated digital assets as well as our audience extension products such as CTV and OTT.

Indianapolis is a great place to live, has a low cost of living and beautiful urban and suburban charm, and is the home of The Indianapolis Colts, Indiana University, Purdue University, Butler University, The Indiana Pacers, and The Indianapolis 500. It’s also the capital of Indiana, with a rich political history and all State Government activities.

The Sales Manager will be responsible for leading the day-to-day operations of our Local AEs, including development of new business and achievement of TV and Digital revenue goals as well as but not limited to:

Provides leadership for the broadcast/digital sales teams
Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants.
Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
Drives new business development
Manages inventory and revenue forecasting
Manages recruitment, training, evaluation, and development of sales professionals
Prepares budgets and approves budget expenditures
Manages Accounts Receivable
Develops and cultivates client relationships alongside Account Executives
An effective Sales Manager should have a strong grasp of current digital marketing tools and strategies and social media platforms. Must be able to lead integrated digital marketing campaigns from conception to execution.

Required Skills

Minimum five years of media sales experience; management experience preferred; solid knowledge of digital technology including mobile and social media platforms.
Fluency in English
Excellent communication skills, both oral and written
Valid driver’s license with an acceptable driving record
Experience recruiting, guiding, directing, and motivating personnel, including setting and monitoring performance standards
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, telephones, copiers, scanners, and other office equipment
Experience with Wide Orbit Traffic, Strata, Matrix, and comScore, Google Manager and Social Platforms is preferred

Education Required

Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience


medical, dental, vision, 401k, short term disability, parental leave

How to Apply



Employment Type:

Job Type:
Digital, Sales,

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