Digital Executive Producer (JR032244)

Job Description

WRTV, The E.W. Scripps Company ABC affiliate in Indianapolis, IN, is looking for a Digital Executive Producer to join our team. The Digital EP will manage all content on local news and information web sites and execute the strategic content plan.


Work with digital content producers and developers.

Work in conjunction with news management to coordinate the daily news operations for websites and other digital platforms.

Monitor web analytics to assess user experience, site stickiness and engagement on a daily basis.

Address issues and evolve the site’s tactical execution plan to grow web page views and unique visitors.

Produce the sites’ content to optimize the user experience by being attentive to live web metrics and user experience best practices.

Enhance the news content with outside links, maps and slideshows.

Work with news management to set up processes and systems for the migration of multi-media content to new media platforms, including video, audio, still photos and graphics.

Plan the online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

Conceive of and supervise build of special sections and site features to enhance coverage and increase user engagement.

Manage user-generated content on all sites, with editorial direction of the Director, Digital and/or News Director.

Manage content plans for niche sites, sales-oriented micro sites and any other business.

Work closely with other station departments, including sales and marketing, as needed on site and station initiatives that require content integration.

Perform other duties as assigned.



Required Skills


Must demonstrate good journalism and writing skills (including AP style) as well as an understanding of current events

Must understand basic journalism legal principles

Must be able to multitask, meet deadlines and work under pressure

Ability to work in a dynamic, fast-paced newsroom environment

Project leadership skills

Working knowledge of online content-management systems

Ability to work with online metrics and analytics

Working knowledge of web-design tools

Education Required


BS/BA in related discipline preferred or equivalent years of experience

Generally 8+ years of experience in related field preferred

Prior managerial experience preferred


Scripps provides the resources to help you maintain stability in your life. We want you to be able to focus on doing amazing things with us. That’s why you’ll find benefits that put your mind at ease – everything from medical insurance and retirement planning to adoption assistance and tuition reimbursement. Scripps provides benefits for employees and their eligible dependents. This includes coverage for legally married, opposite sex domestic partners and same sex domestic partners.

Professional Development:
As Scripps has grown, so too have the opportunities. We’re offering jobs in cities all across the country where competition is stiff and our reputation helps us to attract the very best. At Scripps, every employee has access to invaluable professional development including:


Community Outreach:
Community-focused storytelling is our passion, and the stories most important to our success are those lived every day by our employees. They give their time and energy to volunteer at community nonprofits or serve on boards. Our employees rally for annual events such as toy and food drives. Some broadcast telethons to benefit first responders while others take a stand against domestic violence. Our employees also leverage the generosity of the Scripps Howard Fund for grants that empower each employee to contribute to their community in a way that is personal and meaningful.

How to Apply



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