As an account executive, you’ll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.
We’ll give you the tools you need not only to compete, but to excel, through professional development opportunities like our coveted sales training program. You’ll enjoy the advantage of Scripps’ high- quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan.
A DAY IN THE LIFE:
• You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies.
• Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions.
• Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign.
• Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions.
• Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue.
• Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals.
• Develop and deliver advertising and marketing campaigns, and media plans.
• Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service.
• Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels.
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
HOW WE KEEP YOU SAFE:
Consistent with our commitment to maintain a safe workplace free of known hazards, all employees and visitors are required to be fully vaccinated against COVID-19. We also may require staying up to date on booster shots in the future based on Food and Drug Administration (FDA), Centers for Disease Control and Prevention (CDC) and manufacturer recommendations. If you are hired, we will require you to verify that you are fully COVID-19 vaccinated by your start date, unless approved for a medical or religious exemption by Scripps in writing or any other exemptions available under applicable law. This requirement currently excludes positions located in Florida, Montana, and Tennessee due to state law.
SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.
WHAT YOU’LL BRING:
• Knack for relationship building.
• Results-driven attitude.
• Excellent communication skills.
• Strong organizational skills.
• Confidence to speak with decision makers.
• Valid driver’s license and good driving record required (proof of insurance and liability coverage may be required).
• And, if you have broadcast TV experience, that’s a plus!
WHAT WE’LL OFFER:
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Uncapped sales commission.
• Full benefits; medical, dental and vision.
• Retirement savings plan with company match.
• Bachelor’s degree in sales, marketing or related field preferred.
• Minimum of 2 years proven sales success.
• Experience in strategic account management, broadcast ratings and digital execution is a plus.
How to Apply